Honolulu Ford Star Performer

Honolulu Ford Lincoln Star Performer; 

For 42 years, Ben Cabalo has been a fixture at Honolulu Ford.  A combination of salesman and counselor, Ben is one of those people to whom others willingly offer up their life stories.  It suits the fleet manager who finds his job fulfilling and as easy as making a friend.

"I love my job. I love to talk to my customers and enjoy meeting new people every day. I like to help, it keeps me going. "said Cabalo. He recalls his first years in the car sales business, when his customer's would ask him if they could count on his help should things be not quite right with their new car.  He learned they wanted to count on him personally as a representative of Honolulu Ford.

"People told me that when they bought their cars, they would soon be forgotten," Ben said. "That woke me up and I said to myself that I would be different and I do the best I could and help people to the max.

Cabalo's commitment to never lie or give excuses and to always be straight with his customers has paid off generously with loyal customers.

"I have done this for the last 42 years, and to be honest, I feel like a doctor. People tell me their problems and it's just not about their cars.

With that kind of attention, it's no wonder Cabalo estimates that 90 percent of his business is repeat customers, their children and now even grandchildren. He gets a good laugh when they remember him even though they were just little tykes when they first met him. Now, you get your chance to meet and work with Ben Cabalo.

He is still at Honolulu Ford and ready to make new friends.